Who we are
Two chairs, one desk, one direction.
We're Jelena and Ivan: married, and working side by side for over a decade. We met inside the WordPress world and never really left it: we've designed products, developed them, and managed them all the way to millions of users.
Somewhere along the way we noticed the thing we're best at: listening. Hundreds of hours of customer conversations taught us that most products don't stall for lack of ideas but for lack of direction. So that's what we offer now. Direction, whether you're finding your footing or ready to leap.
We say the hard thing
If the plan is wrong, we'll tell you. If we're not the right fit, we'll tell you that too. Politeness that costs you money isn't politeness.
We do the work by hand
Research means talking to real customers, not skimming dashboards. Plans are written, argued over, and rewritten until they hold.
We embrace AI, sensibly
Bring an open mind and we'll automate the mundane — step-by-step processes and workflows that quietly save you time and money.
Get in touch
Start with a free intro call.
Thirty minutes, no slides, no obligation. Tell us about your product and your ambitions; we'll tell you honestly how we can help.